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  • Spas, Health & Fitness

  • Overview of 2010 Spa Trends

  • By Elaine Fenard, Partner & Chief Operating Officer, Europe and U.S., Spatality

  • Every year The International Spa Association releases the spa industry trends for the coming year. The report is valued by the spa industry and looked at as a tool for marketing individual spas for the coming year. While trends are perceived as new ideas from the forward thinking, many are actually a long time in the making or a new generation of old ideas. They are always valuable for strategizing the coming year. This year’s trends are different in that several of them focus on the shift our industry is seeing and provide ideas for proactively working toward making our business more efficient. 2009 has been a challenging year with most spas seeing a consistent drop in revenue. A shift is necessary and while many of the trends have been evolving slowly for some time, they have come to the forefront by the need to re-evaluate business practices. This overview of the 2010 trends focuses on considering the way you do business,

    A complete list of the International SPA Association's spa trends for 2010 follows with an overview on each trend containing observations and ideas on how they may benefit your spa operation.

    1) Social Media – Twitter has helped to open ...

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Hotel Business Review Spas, Health & Fitness

Kurt A. Broadhag
Elaine Fenard
Peter Anderson
Elaine Fenard
Melinda Minton
Casey Olsen
Elaine Fenard
Peggy Borgman
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Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
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