Spas can be and should be profitable business ventures. Based on over a quarter century of experience and expertise in every facet of spa planning, marketing and management, my company, Health Fitness Dynamics, Inc. (HFD), has created a “tool box” of strategies and techniques that helps spas be more profitable based on maximizing revenues, managing wages and minimizing expenses without compromising or diminishing the experiential expectations of the guests and the financial expectations of the staff, owners, operators, investors and asset managers.

Too many spas are financial under-performers. They do not know what to do or how to do it. HFD has created a “GPS approach” for spas. There is a starting point and destination with clear directions and a coaching message that tells you when it is time to “re-calculate” and change direction if you go off-course. HFD’s program is called Spa Profit Maximization - Spa ProMax™. It consists of VERY SENSIBLE AND SOUND BUSINESS PRINCIPLES AND BEST PRACTICES.

The following is an overview of 18 common sense, simplistic principles or P’s within the Spa ProMax™ program. When you follow the P’s, the ultimate destination is Profitability.

PLAN

The spa facility is a critical building block. The spa ...