As an active and leading player in the global hotel industry, an innovative hospitality design and procurement firm, Gettys, like many others, has not been immune to the high peaks and difficult valleys that came with the past few years in the business, and 2009 was definitely no exception.

2009 was a tough year for everyone. For this reason, it doesn’t matter what industry you are in, everyone had to make significant changes, including those within their sales and marketing teams. With these adjustments, firms have had to continuously look for creative and effective ways to build their business. Joint ventures, partnerships, creative marketing and networking are just a few options for the next generation of companies striving to meet demands in the working world as we transition into a new decade.

Joint ventures and partnerships offer opportunity for many businesses in today’s world interested in continuing their growth - both domestically and internationally. These collaborations, if executed effectively are an opportunity for both small businesses to band together to take on the goliaths of an industry as well as an opening for large companies to capitalize on some of the streamlined methods utilized in smaller organizations.

Collectively, the ...