Going green is not a trend... it has a life of its own that continues to grow and gain momentum. This phenomenon is becoming so prevalent that people are moving away from the term "green" and have embraced the larger concept of "sustainability" because it better describes the long-term and on-going evolution and revolution of personal, cultural, economic, environmental and global well-being. As more and more individuals and corporations are engaging in the sustainability culture, it is important to see how well-aligned this is with the spa revolution of the past 10 - 15 years. Spas went from being trendy to being on-trend; from being a luxury to a necessity; from elite to main street; from loss-leaders to profit-makers. Substitute the word "sustainability" for "spa" and you will see the similarities and synergies.

Many spas have assumed more responsibility for providing a "soft" but conscientious, results-oriented and educational experience that is integrated into and balanced with the corner stone of the spa experience which is rest and relaxation. A spa experience typically helps people focus on "personal sustainability" in terms of taking responsibility for one's health and well-being; instilling a sense of balance and control; and learning and practicing new skills ...