With business travel showing a slow rebound going into 2010, business travelers are being forced to review the need for travel on a case-by-case basis and are being forced to brainstorm new ways of reaching the customer, the convention or the meeting that can’t be missed. Marketers will need to rethink and rebuild an ongoing strategy that is reflective across all channels. As the effectiveness and the necessity of face-to-face meetings are being debated within organizations, here are some trends for 2010 that will be on the forefront of the business travel market.

Digital Decision Makers

Exposure to search, email, display ads and social media platforms combined; make this year’s business traveler accessible to your message at all times. The business traveler has a constant need to be accessible to clients and their office support at all times. With in-flight internet access now available on certain carriers, this idea moves beyond the gate area and into 35,000 feet. The notion that one is “unreachable” while in the air is quickly fading as more airlines adopt wi-fi. Business travelers can no longer use this time to sit back and enjoy the flight.

With business travelers increased internet access at their fingertips, more travelers are ...