Now that the titans of e-commerce have been identified, search engines are leading the way for consumers online. At the same time, serious questions are emerging related to the efficacy of these search engines, among them "When will the search engines collide?" and, "How soon and why could this happen?"

If search engines are the principal devices for business access, then today's search results, which often include a great deal of irrelevant information, are a serious problem. Imagine looking at a stock ticker tape, where you get lottery numbers, weather reports, and airline schedules nicely arranged in matching fonts, along with the stock prices. How long would such a product last? Not one second.

Ambiguity, Clutter

In any research project, if the data flow has too strong of a current and, as a result, constantly shifts the timeline and/or alters the main question, then the results will have little or no value "Freeze-frame performance" is almost impossible on search engines and the answers to a query can be confusing, or buried too deep.

Should the Internet be divided into categories like "E-Commerce for Business" and "Chit-chat for the General Population," perhaps?Today, finding a solution to this problem may seem an impossible task, but then, ...