Corporate or business travellers, though fewer in numbers are a very lucrative segment of the accommodation sector. It is estimated that 34 to 35% of the hotel revenue is generated by corporate travellers. The accommodation managers must be able to understand this properly and use necessary sales and marketing tactics to attract this segment to the maximum extent possible, to achieve good yield per room occupied. The author in this article has identified five (5) top tactics to attract this segment which are, Offering Competitive Corporate Rates, Good Service, Added Facilities, Home Away from Home Concept, Relationship Marketing coupled with a good understanding that corporate is not necessarily multi national or conglomerate...

Corporate or business travellers as they are known though fewer in numbers, make use of hotel accommodation more than other segments of travellers. Hotel managers must be able to identify this segment and tailor their products and services accordingly so that they can increase the room occupancy and the yield. Corporate travellers belong to a very broad segment and are much sought after by most accommodation providers, irrespective of how big or small a group they are. This is because the needs and objectives of corporate travellers are ...