The lodging industry is always evolving and many new concepts have emerged to meet new market demands. In the last ten years the model of the Condo Hotel has gained worldwide popularity, especially during the last real estate boom. Condo hotels are typically categorized as a property where condo ownership and traditional hotel amenities are combined. There is also the older, more traditional condo rental community, where an onsite or offsite rental company manages a large number of units and rents them for their owners. This article tries to pin point some of the challenges and the best practices related to the booking of rental units owned by a 3rd party online.

What’s the Same?

Regardless what type of lodging you are trying to sell online, some golden rules apply: Always make sure your website’s home page has an emotional reason to visit your destination, e.g. a beautiful and engaging photo slideshow of your property and the surroundings. Equally important, make sure you have an easy call to action above the fold (the part of the website you see without scrolling), such as a simple quick search. Make sure your booking engine is fully integrated into your site. It shouldn’t rely ...