By this time all of you know what Twitter is, its capabilities, shortcomings, advantages and disadvantages. Most of you have probably decided by now if you will have a presence on the 140 character mass-marketing social media platform that has enjoyed immense popularity in the past year and a half.

Twitter simplicity and outreach, at zero cost, were very attractive at a time when the economic crisis started sneaking up in the US and took hold by the end of 2008. Throughout 2009, Twitter evolved, attracted even more users, and there were a number of predictions as to what the social network would turn into by the end of 2010.

Meanwhile, multiple businesses - including hotels – incorporated Twitter into their 2010 social media strategy [Side note: of course I think all hotels should have a social media strategy at this point – the trend is not a fad!!]. As a result, we saw hotels on Twitter talking about anything from special rates and menu offerings, to sharing inspiring quotes from the hotel owner or GM, and even talking to guests in the midst of a crisis. The JW Marriott in Indonesia did an excellent job using Twitter ...