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Nowhere is that more true than the highly competitive hotel industry, where the look and feel of a property can immediately turn guests on - or off.
But in the months after September 11, occupancy was down dramatically and franchisors relaxed their quality inspections - so hoteliers put many of their purchases for furniture, fixtures, and equipment (FF&E) "on hold."
Instead, owners and operators have been spending on soft goods such as bedspreads, carpet, and drapes. These products have a high impact on customer appeal by making a room look refurbished, without costing very much money.
FF&E is always going to be an important consideration and major expenditure for hoteliers. Why? Because new construction is regaining momentum, but more importantly because hotels that delayed refurbishment are due for a face-lift.
Here's how you can maximize your FF&E investment and minimize your service interruptions.
Design Guidelines
Every guest wants to stay in a pretty room, no matter the price point of the hotel.
So owners and operators are responding - by turning to professional designers who can put together FF&E packages that are both attractive and affordable. These hoteliers realize that simply adding furnishings is not the same thing as creating a finished look.
Our studies show that the ...
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