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So often I hear from my colleagues in the hospitality industry, what is the value proposition in owning a timeshare. The question is raised on both sides of the coin. What is the value in it for the timeshare owner and what is the value in it for the developer and/or manager of a timeshare resort.
At face value it is fairly easy to understand the value proposition in terms of the developer. Most often, timeshare developers are originally resort/hotel developers or condo developers. When looking into whether the concept would be a good alternative for their real estate, or a good compliment to mix into their current resorts they analyze some very compelling numbers (viz. depending on the resort market and its prices: 52 weeks x $20,000 = $1,040,000 per resort unit or condo).
On the individual timeshare owner’s side the review of benefits is not so clear cut. It is brimming with words like lifestyle, happiness, togetherness, rest and relaxation. The role of the management company is to bridge the gap between the developer zeal for a healthy financial portfolio and the timeshare owner’s longing for memorable vacations.
As a background, the timeshare product has many configurations. ...
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