In the late 70's to the early 80's the American spas took what was to date a more European hot water approach and melded pampering treatments with exercise and diet facilities and beauty regimens. We saw the validity of combining a total wellness concept rather than segregating these aspects.

During this evolution, cosmetic manufacturers saw this emerging opportunity to create a more spa focused product rather than just mass produced department store cosmetic lines. Fitness equipment manufacturers emerged with more and more sophisticated lines to meet the growing demand for our body conscious society. And, most importantly, stress became the key word in disease prevention analogies.

In the 21st century, American spas have had over 20 years in development and have expanded to a more sophisticated venue. But by creating this menu of enticing services, have spa managers and product companies traveled too far in their claims? I think today's spa guest well understands, for example, that by applying a daily moisturizer helps to keep the skin healthy, but will not reverse the aging process. When a spa list of services makes unrealistic claims such as this, or, stating that a product or a treatment will cure your ailment, you begin to ...