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  • Mobile Technology

  • Staking a Claim in Mobile Travel: Not Just Popular, Pragmatic and Profitable

  • By Vanessa Horwell, Founder & Chief Visibility Officer, ThinkInk & TravelInk'd

  • Mobile a Must: Pragmatic trumps popular

    If 2011 for hotel owners was all about learning from and joining the mobile masses simply because it was the “in” thing to do for our tech-savvy patrons, 2012 is rapidly shaping up to be the year where mobile becomes a must. In other words, the mobile marketing landscape has rapidly matured and the training wheels are coming off. This coming of age can mean only one thing: The time for hotels to launch their mobile presence is now. Not after the post-holidays’ travel slow down, and not in the run-up to Valentines Day or the season’s first spring breakers.

    Right now.

    From Training Wheels to Two-Wheeler: Mobile Matures

    As with other trends in the hotel industry, it is customers who are driving mobile’s niche-to-need changes. Today’s on-the-go traveler expects to be connected wherever they are throughout their trip experience and that connectivity is expanding at a staggering rate. Earlier this year, more than half of all mobile phone sales (56%) were smartphones, and the total number of US smartphone owners jumped to 82.2 million people this summer – that is 35% percent of the 234 million Americans who use mobile devices 13 and up. Think about ...

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Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.