We still see a great deal of confusion from hotel owner/operators that view the spa as simply one of the amenities, such as restaurant, pool or fitness center. However, when you look at the leaders in the hotel industry, such as W, who bought the Bliss Spa Company and brand, you see that they are embracing the real benefit that the right spa brings to a property.

Spa companies that are just beginning to create a brand are behind the curve. In order to be strong enough to meet the market demand that is present today, the spa brand company that will be successful should be experiencing the changes of a 3-year or older company. Anyone newer will be struggling with the solidification of the operational model that will insure profitability for the owner while managing the brand development and growth that the marketplace will be demanding.

Many spa owners will want to look for a spa brand company as their operational expert to support the ever increasing needs associated with the challenges of remaining competitive in this new environment. Look for a consolidation of spa brands in order to establish standards that consumers trust as they make their choices of spa ...