It doesn't take an environmental expert to tell you, that "going green," (otherwise known as the act of acting sustainably in one's personal and professional life,) is in vogue right now. In fact, the act of going green reached its tipping point months ago and since then, every industry that wasn't already naturally involved has been furiously working to identify and promote their green mindset. Not so very long ago, being green was an expected benefit-add among industries that observably affected the state of the environment as a result of the day-to-day nature of their business - the cleaning product and automobile industries come to mind. Oh how things have changed! Sometimes it seems as if every industry is seeking to "green" their public persona. From restaurants to car washes to fashion lines, the desire to be perceived as green is universal today. In fact, this morning I actually heard a radio ad for a bank that was offering "green banking." (In case you're wondering what that means, it seems that customers who sign on for a green checking account receive a small deposit every time they engage in a paperless transaction.)

So, we've established that green is a trend and ...