SUBSCRIBER CONTENT PREVIEW
FOR FULL SITE ACCESS SUBSCRIBE NOW or PURCHASE PDF ARTICLE
  • Sales & Marketing

  • The New 'H' Word and the Future of Hotels

  • By Marc Portugal, Director of Marketing, Bortz Group of Companies

  • So here's a riddle:

    • What begins with the letter "H" - provides the opportunity to dine, drink, spa, exercise, network, romance, and maybe fit in a little sleep - and is not a hotel?

    • Answer: the new hotel - the hotel of the future - which for the sake of this article I will refer to as a Habitat.

    The volatility - or at the very least the unpredictability - of the economy both now and in the coming year(s) is not merely a financial roller coaster. It is also an emotional house of horrors. Will companies be able to afford to travel as much (or at all) to conduct business? Will hotel team members face growing job insecurity? Will people still go out to eat and drink? What is the future of the hotel as we know it? Again - the answer is the Habitat. Say it out loud...it feels good, doesn't it? It has a sense of activity and serenity all at the same time. It's a fun word - and more importantly a word that will make hotels millions of dollars if executed correctly.

    Why do people really love hotels?

    Already a Subscriber?

    Login
    Email:
    Password: Forgot password?
    Remember me on this computer

Who Subscribes?

"The Hotel Business Review articles are a terrific source for current hotel industry information and trends".


Donald Trump Jr., Executive VP of Development
Trump Hotel Collection

Hotel Business Review Sales & Marketing

Bob Dauner
Bonnie Knutson
Debbie Bermont
Robert King
Mark Johnson
John Ely
Jeffrey Catrett
Marc Portugal
Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.