Attracting top talent can be difficult as many job seekers report they are unaware of the employment opportunities that exist in hospitality companies. There are often misconceptions about a lack of opportunity for upward mobility in the industry, which leads some jobseekers to view jobs in hospitality as a stepping stone to something else.

As a hotel leader, the weight to recruit the right, qualified people can feel quite heavy; especially as today's labor market tightens. Facing these challenges head on is essential to maintain a successful business and one solution is positioning your hotel as a place where candidates want to work.

This is otherwise known as promoting your employment brand.

The Power of Employment Branding

When it comes to branding, I'm not referring to investing more dollars into your consumer brand, which focuses on the message presented to the people you want to have filling your rooms. Rather, I'm discussing making a serious investment in your employment brand. One-third of hospitality employers do not think their consumer brand is enough to attract qualified workers. In fact, many companies struggle with establishing a strong employment brand because they do not go after it with the same vigor that they do when they are ...