SUBSCRIBER CONTENT PREVIEW
FOR FULL SITE ACCESS SUBSCRIBE NOW or PURCHASE PDF ARTICLE
  • Spas, Health & Wellness
  • Incorporating Spa-like Principles into Your Hotel Fitness Center

  • Intimidation within the gym is a combination of design elements, equipment selection, and a lack of knowledge by prospective members/guests. One of the most effective ways to overcome the intimidation factor associated with fitness centers is to offer exceptional customer service by creating a "personal experience" for each guest that walks into the fitness center. This concept, used for years in the spa industry, has gained popularity with the increase in spa services offered in the hotel setting. This integration of spa and fitness services has resulted in a much higher level of customer satisfaction within the fitness center that hotel guests expect regardless of whether or not your hotel offers spa services.

    Spas are typically thought of as places to enhance personal well-being in relation to the mind, body, and spirit. Although there are many facets to the spa experience there are only a handful that can be incorporated into the stand alone fitness center. One obvious similarity is the concept of wellness in everyday life. This is the easiest and most effective component to integrate into the hotel fitness center from the simple fact that exercise serves as the cornerstone to a healthy lifestyle.

    What separates the new spa wellness ...

  • TO CONTINUE READING SUBSCRIBE NOW or PURCHASE PDF ARTICLE

Already a Subscriber?

Login
Email:
Password: Forgot password?
Remember me on this computer

Who Subscribes?

"The Hotel Business Review articles are a terrific source for current hotel industry information and trends".


Donald Trump Jr., Executive VP of Development
Trump Hotel Collection

Hotel Business Review Spas, Health & Wellness

Elaine Fenard
Mia A. Mackman
Kurt A. Broadhag
Melinda Minton
Melinda Minton
Dawn Walzak
Michael Koethner
Melinda Minton
Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.