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  • Spas, Health & Wellness
  • Incorporating Spa-like Principles into Your Hotel Fitness Center

  • Intimidation within the gym is a combination of design elements, equipment selection, and a lack of knowledge by prospective members/guests. One of the most effective ways to overcome the intimidation factor associated with fitness centers is to offer exceptional customer service by creating a "personal experience" for each guest that walks into the fitness center. This concept, used for years in the spa industry, has gained popularity with the increase in spa services offered in the hotel setting. This integration of spa and fitness services has resulted in a much higher level of customer satisfaction within the fitness center that hotel guests expect regardless of whether or not your hotel offers spa services.

    Spas are typically thought of as places to enhance personal well-being in relation to the mind, body, and spirit. Although there are many facets to the spa experience there are only a handful that can be incorporated into the stand alone fitness center. One obvious similarity is the concept of wellness in everyday life. This is the easiest and most effective component to integrate into the hotel fitness center from the simple fact that exercise serves as the cornerstone to a healthy lifestyle.

    What separates the new spa wellness ...

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Hotel Business Review Spas, Health & Wellness

Steven Ferry
Bonnie Knutson
Oliver Ryan
Todd Walter
Judy Singer
Leslie Glover
Jane Segerberg
Bob Caputo
Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.