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  • Spas, Health & Fitness

  • Chinese Spa Consumer Goes Up-market

  • By Jacqueline Clarke, Research Director, Diagonal Reports

  • It is widely known that the Chinese beauty and wellness market is very large and growing fast. The 370,200 salons and spas in the US are dwarfed by China's 1.72 million salons/spas with their 9 million employees. In addition, it has also been turning in double digit growth rates for many years now and is shortly expected to overtake France as a purchaser of cosmetic products.

    Diagonal Reports recently examined the salon and spa sector in China to determine the behaviour of the Chinese spa user and to predict future trends. The large chain operated segment of the salon and spa sector is outperforming the market because these salons and spas attract the biggest spenders on beauty and wellness in China - the young, urban trendsetters who pay a premium for quality therapies and products. While the entire beauty market sector is positive, annual growth rates of more than 12% are forecast in this particular segment.

    Care for the face and the body is the backbone of the salon and spa sector in China as elsewhere. However, the particular menus of beauty and wellness treatments offered in these salons and spas indicate the most popular services in China. Beauty services for the ...

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Hotel Business Review Spas, Health & Fitness

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