As global markets continue to emerge and change the business landscape, suddenly it matters not only that your product "Plays in Peoria," but also that it "Plays in Phuket". Planning and strategizing to secure your place in this increasingly competitive world market is essential but can also be daunting.

With China continuing its boom, and India's middle class having taken their place as the next big spenders, everyone wants a piece of the global pie and the hospitality industry is at the forefront. As we contemplate this growth, the questions become overwhelming. How do you carve out your niche in the global market? How do you ensure that your brand resonates in another culture? How do you pitch your idea in a way that captures the imagination of another society?

One of the biggest challenges to break into the international market is recognizing, preparing for, and embracing the differences between the hospitality industry in the U.S. and other countries around the globe. Distinguishing the differences among these different cultures is vital and recognizing and adapting to the needs will place you way ahead of the pack as you go global.

Thinking Globally is Thinking Locally

In other words, don't knock off your approach in ...