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  • Social Media & PR

  • Maximizing Press that Aligns with Sales and Marketing Objectives

  • By Didi Lutz, President, Didi Lutz PR

  • If PR does not enhance any other outreach effort in the hotel then it is not on target. Period.

    So many times I have heard from clients that previous pr campaigns have totally missed the mark on what the hotel was trying to accomplish, whether it was showcasing a renovation, introducing a new image, expanding audiences or recovering from a crisis.

    Public relations campaigns can be damaging as much as they can be successful if they aren't planned to the last detail. By details, I don't necessarily mean holding countless of fruitless meetings that last for hours with the hotel management, but rather using time productively by taking what was said in a meeting to produce pure public relations results that will align with the overall objectives of the hotel.

    I have put together some pointers and suggestions about creating a public relations plan that will prove to be successful!

    • Listen, listen, listen carefully. When in meetings with the hotel management, it is important to listen to the executive staff, in particular, to the General Manager and the Sales and Marketing department head. They will pose the "problem" that requires public relations assistance. Listen closely as they outline what the issues are according to ...

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Hotel Business Review Social Media & PR

Doug Luciani
Didi Lutz
Vanessa Horwell
Gini Dietrich
Doug Luciani
Susan Stoga
Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.