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  • Social Media & PR

  • Promoting a Destination and In Turn Your Hotel

  • By Didi Lutz, President, Didi Lutz PR

  • With the exception of popular metro cities that lure travelers around the clock, there are thousands of destinations that operate by the season, with some alive only for weeks out of the year. The nature of your destination affects hotel occupancy and the way you manage your business daily. Without presenting a specific town/city/island example, I would like to examine what it is like to factor into your public relations strategy the idea of destination public relations and marketing. While this is no easy task, there are ways to link the two and provide your location with the exposure it needs to become appealing to travelers. For you the goal is simple: when travelers and potential guests read about your destination they should automatically think of your hotel as the perfect place to stay. In order to do this, consider the following strategy and tweak it to fit your property's profile...

    With the exception of popular metro cities that lure travelers around the clock, there are thousands of destinations that operate by the season, with some alive only for weeks out of the year. The nature of your destination affects hotel occupancy and the way you manage your business daily.

    Without presenting ...

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Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.