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  • Social Media & PR

  • Organizing a Successful Press FamTrip

  • By Didi Lutz, President, Didi Lutz PR

  • The key to organizing a successful press trip is to make sure that all aspects of the trip are planned properly to the last detail. Media pay attention to the little things, and in some cases, details make their story. Below is a checklist to keep in mind when thinking of putting a fam trip together at your hotel:

    • Plan ahead. There is never a great time to give comp rooms, but most hotels run seasonally and factor in the cost of fam trips to their overall marketing and public relations budget. Pick a relatively low occupancy week in advance, at least 6-8 months prior to sending invitations to the press. It may be a good time for you to host media, but it needs to be a good time for them to attend as well, and writers' schedules tend to fill up in advance fairly quickly. Timing is everything!

    • Gather media lists. Based on approximately the number of rooms you can set aside for the press trip, you need to prioritize with your public relations professional as to who is a priority to invite and why. You need to be strategic about every invitation that will go out. Try to avoid ...

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Coming Up In The March Online Hotel Business Review

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Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.