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  • Boutique Hotels

  • Boutique Hotels: How to sustain momentum from marketing and public relations efforts

  • By Didi Lutz, President, Didi Lutz PR

  • There are multiple ways to sustain a boutique hotel's momentum and here are some pointers to help you prioritize to meet your goals and achieve your objectives:

    The first couple of years of opening a hotel tend to be the roughest, with high turnover, staff training, establishing good market position, and acquiring a competitive advantage. Branding your hotel is just as important and requires thorough research and competent management to leverage it properly. And sure enough, if you pay attention to these details, you should be prepared to celebrate many more sold-out nights, and ready to welcome loyal guests enthusiastic to return.

    ...

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Didi Lutz
Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.