If you believe "a picture is worth a thousand words" then you can only imagine how exponentially more valuable a really great picture is worth, especially as you think about a networked society that's taking these images and effortlessly distributing them to every corner of the world and sharing them on mediums ranging from computers to PDA's to phones.

How you depict your hotel has never been more critical and the role that photography plays has never been more important. Yet it's surprising how poor the general quality of photography is as you leaf through brochures and surf across the internet. Given the investment owners, developers and management companies put into their hotels, it's amazing that there doesn't seem to be an equally significant investment being made in creating imagery that shows off the property in the most engaging and compelling way possible.

According to a study done by Hotels.com nearly 70% of respondents agreed that seeing photos of the hotel and hotel rooms are key to their decision making process. Why? Because in the customer's desire for immediate gratification, photos are the easiest and fastest way to absorb something about that hotel, and when combined with customer ratings, descriptions and maps, ...