Editorial Board   Guest Author

Ms. Smith Perez

Briane Smith Perez

Director of Restaurants, Beverly Hilton

Briane "Bre" Smith is a highly accomplished hospitality professional with over ten years of luxury hotel and food & beverage experience. Her career started in Marina Del Rey, California with The Ritz-Carlton Hotel, and has since been involved with over seven restaurant openings and six task-force assignments including The Ritz-Carlton Kapalua, Los Angeles, Abu Dhabi, and Puerto Rico. Ms. Smith's hands-on leadership style and ability to work hand-in-hand with her team has made her one of the most sought after leaders in food & beverage. Her responsibilities include the hiring, training, and management of a union staff of hundreds. She has developed new revenue sources and fine-tuned existing programs to maximize guest and employee satisfaction, while increasing the bottom line. As an expert in strategic delegation, she encourages her management team to “own” projects, helps them along the way, and always recognizes successful outcomes. Ms. Smith believes that her guests should always have an exemplary experience in her outlets, and has built long lasting relationships with VIPs across all brands. Recently, Ms. Smith joined The Beverly Hilton as Director of Restaurants where she manages a team of over 85 ladies and gentlemen, and oversees the successful operations of Circa 55, Trader Vic's Lounge, Aqua Pool, the Lobby Lounge, and In-Room Dining. Recently, Ms. Smith joined The Beverly Hilton as Director of Restaurants where she manages a team of over 85 ladies and gentlemen, and oversees the successful operations of Circa 55, Trader Vic's Lounge, Aqua Pool, the Lobby Lounge, and In-Room Dining. Ms. Smith is a graduate of Loyola Marymount University, and recently attained her Masters of Science in Executive Leadership from the University of San Diego. In her free time, Ms. Smith enjoys painting abstracts with acrylics and cheering on her home teams the Los Angeles Lakers, Kings, and Dodgers. They say one must balance their work and personal life, but for Ms. Smith it is definitely balancing her work and sports life. She currently resides in Hollywood, California.

Ms. Smith Perez can be contacted at 310-285-1365 or bre.smith@hilton.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.