Editorial Board   Guest Author

Ms. Smith Perez

Briane Smith Perez

Director of Restaurants, Beverly Hilton

Briane "Bre" Smith is a highly accomplished hospitality professional with over ten years of luxury hotel and food & beverage experience. Her career started in Marina Del Rey, California with The Ritz-Carlton Hotel, and has since been involved with over seven restaurant openings and six task-force assignments including The Ritz-Carlton Kapalua, Los Angeles, Abu Dhabi, and Puerto Rico. Ms. Smith's hands-on leadership style and ability to work hand-in-hand with her team has made her one of the most sought after leaders in food & beverage. Her responsibilities include the hiring, training, and management of a union staff of hundreds. She has developed new revenue sources and fine-tuned existing programs to maximize guest and employee satisfaction, while increasing the bottom line. As an expert in strategic delegation, she encourages her management team to “own” projects, helps them along the way, and always recognizes successful outcomes. Ms. Smith believes that her guests should always have an exemplary experience in her outlets, and has built long lasting relationships with VIPs across all brands. Recently, Ms. Smith joined The Beverly Hilton as Director of Restaurants where she manages a team of over 85 ladies and gentlemen, and oversees the successful operations of Circa 55, Trader Vic's Lounge, Aqua Pool, the Lobby Lounge, and In-Room Dining. Recently, Ms. Smith joined The Beverly Hilton as Director of Restaurants where she manages a team of over 85 ladies and gentlemen, and oversees the successful operations of Circa 55, Trader Vic's Lounge, Aqua Pool, the Lobby Lounge, and In-Room Dining. Ms. Smith is a graduate of Loyola Marymount University, and recently attained her Masters of Science in Executive Leadership from the University of San Diego. In her free time, Ms. Smith enjoys painting abstracts with acrylics and cheering on her home teams the Los Angeles Lakers, Kings, and Dodgers. They say one must balance their work and personal life, but for Ms. Smith it is definitely balancing her work and sports life. She currently resides in Hollywood, California.

Ms. Smith Perez can be contacted at 310-285-1365 or bre.smith@hilton.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.