Editorial Board   Guest Author

Ms. Dobney

Angie Dobney

Vice President of Pricing & Revenue Management Services, Rainmaker Group

Angie Dobney was named Vice President of Pricing and Revenue Management Services for The Rainmaker Group in July 2014. Based out of Rainmaker's Las Vegas office, Ms. Dobney is responsible for leading and managing a tight-knit team that offers traditional hotel and casino-hotel properties a wide range of services, including helping uncover new revenue opportunities, temporary revenue management staffing, as well as hiring and training new revenue management hires. For new Rainmaker customers, Ms. Dobney and her team can serve as a de facto revenue management service - helping to set, guide and execute a property's strategies. The service was created to assist traditional hotel and casino-hotel properties in the often-difficult task of finding and hiring experienced revenue management professionals. Ms. Dobney's team is not limiting its services to Rainmaker customers only. Her long-range plan is to provide a diversity of services to companies of all sizes, including managing all distribution partners, corporate strategic assessments, and fine-tuning a property's wholesale or OTA partners. The hospitality/revenue management executive, respected consultant, and longtime Rainmaker customer began her professional career in hotel operations. From 1998-2004, she held positions in sales and account management for leading software companies, including Springer-Miller Systems and Newmarket International. Ms. Dobney began her revenue management career with Hard Rock Hotel, Las Vegas, in the spring of 2004. After a nearly seven-year stint as Hard Rock's executive director of revenue management, she joined Station Casinos as its corporate director of revenue management. Most recently, she was president and lead consultant of The Dobney Group, a Las Vegas-based hospitality consulting company. Ms. Dobney earned a Bachelor of Science degree in Hotel Management from the University of Nevada Las Vegas (UNLV) and earned Mentor of the Year Award in 2007. She is actively involved with her alma mater, currently serving as a guest lecturer.

Ms. Dobney can be contacted at 702-580-5355 or angie.dobney@letitrain.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.