Editorial Board   Guest Author

Ms. Dobney

Angie Dobney

Vice President of Pricing & Revenue Management Services, Rainmaker Group

Angie Dobney was named Vice President of Pricing and Revenue Management Services for The Rainmaker Group in July 2014. Based out of Rainmaker's Las Vegas office, Ms. Dobney is responsible for leading and managing a tight-knit team that offers traditional hotel and casino-hotel properties a wide range of services, including helping uncover new revenue opportunities, temporary revenue management staffing, as well as hiring and training new revenue management hires. For new Rainmaker customers, Ms. Dobney and her team can serve as a de facto revenue management service - helping to set, guide and execute a property's strategies. The service was created to assist traditional hotel and casino-hotel properties in the often-difficult task of finding and hiring experienced revenue management professionals. Ms. Dobney's team is not limiting its services to Rainmaker customers only. Her long-range plan is to provide a diversity of services to companies of all sizes, including managing all distribution partners, corporate strategic assessments, and fine-tuning a property's wholesale or OTA partners. The hospitality/revenue management executive, respected consultant, and longtime Rainmaker customer began her professional career in hotel operations. From 1998-2004, she held positions in sales and account management for leading software companies, including Springer-Miller Systems and Newmarket International. Ms. Dobney began her revenue management career with Hard Rock Hotel, Las Vegas, in the spring of 2004. After a nearly seven-year stint as Hard Rock's executive director of revenue management, she joined Station Casinos as its corporate director of revenue management. Most recently, she was president and lead consultant of The Dobney Group, a Las Vegas-based hospitality consulting company. Ms. Dobney earned a Bachelor of Science degree in Hotel Management from the University of Nevada Las Vegas (UNLV) and earned Mentor of the Year Award in 2007. She is actively involved with her alma mater, currently serving as a guest lecturer.

Ms. Dobney can be contacted at 702-580-5355 or angie.dobney@letitrain.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.