Editorial Board   Guest Author

Mr. Brownsdon

Michael Brownsdon

Associate, Capital Allowances, Savills

Michael Brownsdon MRICS ATT specializes in Capital Allowances Consultancy utilizing property and tax skills to provide professional consultancy advice to a wide range of UK institutions, property companies, private clients, property owner occupiers and tenants. His expertise involves maximizing tax relief on capital expenditure incurred on commercial properties.

Mr. Brownsdon joined Savills in January 2013 in order to help the team develop relationships with non-specialist accountants and tax advisers and to utilize his alternative energy experience with the Savills Energy Team.

Mr. Brownsdon is currently a full member of the Royal Institution of Chartered Surveyors, Institution of Mechanical Engineers and the Association of Taxation Technicians.

Mr. Brownsdon previously worked for the specialist capital allowances firm Lovell Consulting where he completed his Master Degree in Real Estate Investment and Finance and gained membership to the Royal Institute of Chartered Surveyors and passed the Association of Taxation Technicians examinations.

Prior to that Mr. Brownsdon worked in FMCG and automotive industries as a Chartered Mechanical Engineer.

Please visit http://www.savills.co.uk for more information.

Mr. Brownsdon can be contacted at +44 020 7499 8644 or mbrownsdon@savills.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.