Editorial Board   Guest Author

Mr. Goulden

Matthew Goulden

Managing Director, Triometric

Matthew Goulden, Managing Director of Triometric has 25 years of General Management, Sales & Marketing and Business Development experience in the software & automotive industries. Since 2007 Mr. Goulden, as Managing Director, has been for the strategic vision, overall management and business leadership of Triometric. Prior to joining Triometric in early 2003, Mr. Goulden held senior executive positions in VC backed software firms based in the UK and Europe with responsibility for strategy and growth. Mr. Goulden started his management career with the Ford Motor Company (Europe), during which time he held global responsibility for the successful implementation of Ford's worldwide Internet based dealer network. Today Mr. Goulden works closely with Triometric's management team and technologists to formulate and drive the strategies that have made Triometric a pioneer and technical leader in the Business Intelligence (BI) and analytics market for enterprise applications and the online travel market. Always with a hands-on approach he has developed key accounts with Fortune 500 customers including Thomson Reuters, Regus and HSBC and large online travel specialists such as GTA. Mr. Goulden holds an MBA from INSEAD business school and a Master of Engineering from Imperial College, London.

Please visit http://www.triometric.net/sectors/hotels for more information.

Mr. Goulden can be contacted at +44-1784-558745 or matthew.goulden@triometric.net

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.