Editorial Board   Guest Author

Mr. Gassenheimer

James D. Gassenheimer

Partner, Berger Singerman

James D. Gassenheimer is a partner in the Miami office of Berger Singerman, Florida's business law firm. Mr. Gassenheimer is an acclaimed litigator whose practice areas include hospitality and leisure litigation, bankruptcy-related litigation, class action litigation, and complex commercial litigation, including in insurance, employment, aviation, real estate, tort and product liability, and franchise litigation. Mr. Gassenheimer has extensive jury and non-jury trial experience in State, Federal and Bankruptcy court, having tried over 100 cases to jury verdict or judgment. Mr. Gassenheimer advises one of the country's largest resort development and property management firms. He has served as lead counsel to the plan proponent in the reorganization of the largest hotel in Pittsburgh, including the successful six-day trial of contested matters against the secured lender. Mr. Gassenheimer also served as General Counsel to the Court Appointed Receiver in a $200 million real estate related receivership, handling complex commercial foreclosure litigation and bankruptcy matters, and prosecuting and defending fraud claims, lender liability, lien priority issues, and first and third party insurance claims involving over twenty separate affiliated developers. Mr. Gassenheimer has had extensive involvement in representative matters for Turnberry Ltd., Royal Caribbean Cruises, and Stiles Corporation, among others. Mr. Gassenheimer writes and speaks on novel issues affecting the hospitality industry and real estate. A graduate of Brown University with a BA in Economics, Mr. Gassenheimer earned his J.D. cum laude from the University of Miami School of Law.

Mr. Gassenheimer can be contacted at 305-714-4383 or jgassenheimer@bergersingerman.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.