Editorial Board   Guest Author

Ms. Zeidel

Robin Zeidel

Founder & Owner, Zeidel & Associates P.C.

Robin Zeidel is the founder and owner of Zeidel & Associates P.C. She handles a wide spectrum of real estate transactions, including acquisitions, sales and development and office and retail leasing, as well as construction, architectural, design and engineering projects. She also has extensive experience in the hospitality sector in particular and has handled numerous transactions involving hotels, resorts, bars, restaurants and spas on behalf of both owners and operators. Ms. Zeidel is a member of the Women's Business Enterprise National Council, the Academy of Hospitality Industry Attorneys, International Council of Shopping Centers and the New York State Bar Association. Ms. Zeidel earned an AV® Preeminent™ Peer Review Rating from Martindale-Hubbell, which is the highest rating available for legal ability and professional ethics. Prior to founding the firm in 2010, for six years Ms. Zeidel held the position of Assistant General Counsel at Starwood Hotels & Resorts Worldwide, Inc. At Starwood Hotels Ms. Zeidel was responsible for all core real estate matters, including the purchase and sale of hotels and other holdings; architecture, design and construction projects such as hotel and spa development and construction; leasing transactions related to retail, spa and food and beverage outlets and all oversight for the company's North American corporate office leasing portfolio, including the company's headquarters relocation. During her tenure at Starwood, Ms. Zeidel was appointed to the Steering Committee of the Association of Corporate Counsel's Real Estate Committee. Ms. Zeidel began her legal career at Stroock & Stroock & Lavan's New York office, and practiced real estate there and at other preeminent New York City firms, representing owners, developers, retailers, office tenants, lenders and borrowers in a broad variety of transactions. Ms. Zeidel graduated magna cum laude from Brooklyn Law School and obtained her B.A. cum laude at Vassar College. She lives in Westchester County, New York, with her husband and two children.

Ms. Zeidel can be contacted at 914-902-3333 or rzeidel@zeidellaw.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.