Editorial Board   Guest Author

Ms. Zeidel

Robin Zeidel

Founder & Owner, Zeidel & Associates P.C.

Robin Zeidel is the founder and owner of Zeidel & Associates P.C. She handles a wide spectrum of real estate transactions, including acquisitions, sales and development and office and retail leasing, as well as construction, architectural, design and engineering projects. She also has extensive experience in the hospitality sector in particular and has handled numerous transactions involving hotels, resorts, bars, restaurants and spas on behalf of both owners and operators. Ms. Zeidel is a member of the Women's Business Enterprise National Council, the Academy of Hospitality Industry Attorneys, International Council of Shopping Centers and the New York State Bar Association. Ms. Zeidel earned an AV® Preeminent™ Peer Review Rating from Martindale-Hubbell, which is the highest rating available for legal ability and professional ethics. Prior to founding the firm in 2010, for six years Ms. Zeidel held the position of Assistant General Counsel at Starwood Hotels & Resorts Worldwide, Inc. At Starwood Hotels Ms. Zeidel was responsible for all core real estate matters, including the purchase and sale of hotels and other holdings; architecture, design and construction projects such as hotel and spa development and construction; leasing transactions related to retail, spa and food and beverage outlets and all oversight for the company's North American corporate office leasing portfolio, including the company's headquarters relocation. During her tenure at Starwood, Ms. Zeidel was appointed to the Steering Committee of the Association of Corporate Counsel's Real Estate Committee. Ms. Zeidel began her legal career at Stroock & Stroock & Lavan's New York office, and practiced real estate there and at other preeminent New York City firms, representing owners, developers, retailers, office tenants, lenders and borrowers in a broad variety of transactions. Ms. Zeidel graduated magna cum laude from Brooklyn Law School and obtained her B.A. cum laude at Vassar College. She lives in Westchester County, New York, with her husband and two children.

Ms. Zeidel can be contacted at 914-902-3333 or rzeidel@zeidellaw.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.