Editorial Board   Guest Author

Mr. Barrett-Cuetara

Richard Barrett-Cuetara

Managing Member, Barrett-Cuetara, PLLC

Richard Barrett-Cuetara is the Managing Member of Barrett-Cuetara, PLLC. He has more than 25 years of trial law and transactional experience in complex commercial real estate transactions and sophisticated real estate disputes, with a special emphasis in the hospitality industry. Trial Law Experience - includes challenging constitutionality of municipal hotel ordinance, actions of inspectors, city manager and law enforcement; prevented condemnation of hotel by municipality; Special Litigation Counsel in $22M CMBS litigation against a REIT and Master/Special Servicers; Defended Price-Gouging lawsuit filed by Texas Attorney General, State of Texas, with assistance from Texas Hotel & Lodging Association; prosecuted $27M complex arbitration proceeding regarding division of 6 hotels involving breach of fiduciary duties, fraud, breach of contract, disgorgement, accounting and mismanagement claims; Defended hotel owner in lender liability litigation against Wall Street Hedge Fund and FDIC regarding unlawful acceleration of debt, loan work-out and pre-bankruptcy strategy; jury trial verdict in ad valorem tax litigation against appraisal district; and jury verdict in complex partnership dispute concerning a business divorce of large retail shopping centers. Transactional Experience - includes closing a $60M acquisition of four mid-tiered hotels in Texas that were converted to “select-service” hotels and franchised with international hotel company; negotiating office and retail leases; preparing hotel lease and purchase sale agreements; and operational matters involving retail property management firms, asset managers and hotel operators. Prior Real Estate Experience - includes working in the Real Estate Investment Division of METLIFE, Dallas, Texas, as a Financial Analyst, Asset Manager, Loan Underwriter and Commercial Appraiser (M.A.I. Courses). Professional Affiliations & Memberships - include the Texas Hotel & Lodging Association (TH&LA); Hotel Association of Tarrant County; Academy of Hospitality Industry Attorneys (AHIA); the Hospitality Law Conference (HLC), Houston, Texas, as Advisory Panel, Moderator and Host; and Contributing Author for HospitaliltyLawyer.com. Honors & Recognitions include nomination to ABA Real Estate Litigation Committee, as Co-Chair of the Commercial Real Estate Subcommittee; Attorney of the Week, Hospitalitylawyer.com (April 22, 2013); Rated AV Preeminent Rating ®, Highest Possible Rating in Legal Ability & Ethical Standards; Martindale-Hubbell ® AV ® Preeminent (5.0) Rating; and Top Rated Lawyer in Commercial Litigation & Real Estate Law, Martindale-Hubbell ®.

Mr. Barrett-Cuetara can be contacted at 214-361-1040 or rbarrett@barrettcuetara.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.