Editorial Board   Guest Author

Mr. Brown

Banks Brown

Partner, McDermott Will & Emery LLP

Banks Brown is a Senior Counsel n the New York office of McDermott Will & Emery. He served as outside General Counsel for the American Hotel & Lodging Association for 24 years and the Hotel Association of New York City, Inc. for 22 years. He helped to found the Travel Business Roundtable and served as its General Counsel until it was merged into the US Travel Association. He is co-author of a recognized treatise on hospitality law entitled "Understanding Hospitality Law" (4th Ed. Educational Institute, AHLA). He is the 2006 recipient of the Anthony G. Marshall Award for Pioneering and Continuous Contribution to Hospitality Law and the 2010 Distinguished Service Award of the Academy of Hospitality Industry Attorneys. 

Early in his career, Mr. Brown represented the American Stock Exchange in shareholder actions under Section 6 of the Securities Exchange Act, numerous consumer class actions under the now-defunct Department of Energy price controls on oil and gas, and a decade-long series of class actions arising out of Gulf Oil Corporation's tender offer for the stock of Cities Service Corporation. He continues to represent parties involved in complex litigation. As a result of his extensive litigation experience, Mr. Brown has a deep working knowledge of cost, fee and risk analysis.

Mr. Brown was admitted New York State Bar in 1978. He was graduated from the University of Virginia School of Law in 1977 and Harvard College (cum laude) in 1974.

Please visit http://www. for more information.

Mr. Brown can be contacted at +1 212-547-5361 or bbrown@mwe.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.