Editorial Board   Guest Author

Mr. Brown

Banks Brown

Partner, McDermott Will & Emery LLP

Banks Brown is a Senior Counsel n the New York office of McDermott Will & Emery. He served as outside General Counsel for the American Hotel & Lodging Association for 24 years and the Hotel Association of New York City, Inc. for 22 years. He helped to found the Travel Business Roundtable and served as its General Counsel until it was merged into the US Travel Association. He is co-author of a recognized treatise on hospitality law entitled "Understanding Hospitality Law" (4th Ed. Educational Institute, AHLA). He is the 2006 recipient of the Anthony G. Marshall Award for Pioneering and Continuous Contribution to Hospitality Law and the 2010 Distinguished Service Award of the Academy of Hospitality Industry Attorneys. 

Early in his career, Mr. Brown represented the American Stock Exchange in shareholder actions under Section 6 of the Securities Exchange Act, numerous consumer class actions under the now-defunct Department of Energy price controls on oil and gas, and a decade-long series of class actions arising out of Gulf Oil Corporation's tender offer for the stock of Cities Service Corporation. He continues to represent parties involved in complex litigation. As a result of his extensive litigation experience, Mr. Brown has a deep working knowledge of cost, fee and risk analysis.

Mr. Brown was admitted New York State Bar in 1978. He was graduated from the University of Virginia School of Law in 1977 and Harvard College (cum laude) in 1974.

Please visit http://www. for more information.

Mr. Brown can be contacted at +1 212-547-5361 or bbrown@mwe.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.