Editorial Board   Guest Author

Mr. Adelson

David Adelson

President & CEO, Intelity Corporation

David Adelson is founder, CEO and president of Intelity, creator of integrated guest services software for the hospitality industry. Since the company began, Intelity has installed its unmatched ICE platform on multiple devices (TVs, smartphones, tablets and PCs) at more than 500 hotels on six continents. It was the first company to allow hotels to offer guest services on tablet in guestrooms and through guests' personal devices. Mr. Adelson has used his background in business that began with his graduation from Penn State as well as nearly two decades of executive leadership experience within the travel and hospitality industries to shape Intelity into a company with a presence within the portfolio of every major hotel brand in the world. In 2011 and 2013, Intelity was awarded with the HFTP Visionary Award. Mr. Adelson currently currently serves on the HTNG Vendor Advisory Council and has previously been an administrator for hospitality industry courses at Boston College, Cornell University and Drexel University.

Mr. Adelson can be contacted at 888.738.7271 or david.adelson@intelitycorp.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.