Editorial Board   Guest Author

Mr. Sullivan

Tim Sullivan

Chief Sales and Marketing Officer, Cendyn

As the Chief Sales and Marketing Officer of Cendyn, Tim Sullivan oversees global sales, business development, marketing, product management, and client success. Previously President of Cendyn/ONE, where he brought an integrated hotel CRM and digital marketing platform to market, he is now responsible for Cendyn's global expansion and strategy for the Cendyn Hospitality Cloud. During his eight-years with the company, Mr. Sullivan has played a key role in helping transform Cendyn into a cloud-based software and services company that is revolutionizing the hospitality industry. Prior to joining Cendyn, Mr. Sullivan founded Godengo (now GTxcel) to create a national online advertising network and content distribution platform for luxury lifestyle magazine publishers. As CEO of Godengo, he set the strategic vision for the company and led the creation of an innovative SaaS platform which is in use today by thousands of publications. Prior to starting Godengo, Mr. Sullivan worked at NTT Communications, the world's largest telecommunications company. During his eight years with NTT, he held leadership positions in Interactive Development, Product Management, and Corporate Marketing, where he was responsible for global digital advertising and e-commerce strategy across the US, Europe, and Asia. Mr. Sullivan started his career in hospitality technology and digital marketing by creating the first online travel portal for the city of New Orleans, The New Orleans Connection. He studied Art and Design at Louisiana State University.

Mr. Sullivan can be contacted at 561-419-2014 or tsullivan@cendyn.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.