Editorial Board   Guest Author

Mr. Sullivan

Tim Sullivan

Chief Sales and Marketing Officer, Cendyn

As the Chief Sales and Marketing Officer of Cendyn, Tim Sullivan oversees global sales, business development, marketing, product management, and client success. Previously President of Cendyn/ONE, where he brought an integrated hotel CRM and digital marketing platform to market, he is now responsible for Cendyn's global expansion and strategy for the Cendyn Hospitality Cloud. During his eight-years with the company, Mr. Sullivan has played a key role in helping transform Cendyn into a cloud-based software and services company that is revolutionizing the hospitality industry. Prior to joining Cendyn, Mr. Sullivan founded Godengo (now GTxcel) to create a national online advertising network and content distribution platform for luxury lifestyle magazine publishers. As CEO of Godengo, he set the strategic vision for the company and led the creation of an innovative SaaS platform which is in use today by thousands of publications. Prior to starting Godengo, Mr. Sullivan worked at NTT Communications, the world's largest telecommunications company. During his eight years with NTT, he held leadership positions in Interactive Development, Product Management, and Corporate Marketing, where he was responsible for global digital advertising and e-commerce strategy across the US, Europe, and Asia. Mr. Sullivan started his career in hospitality technology and digital marketing by creating the first online travel portal for the city of New Orleans, The New Orleans Connection. He studied Art and Design at Louisiana State University.

Mr. Sullivan can be contacted at 561-419-2014 or tsullivan@cendyn.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.