Editorial Board   Guest Author

Ms. Rondeau

Darlene Rondeau

Vice President, Best Practices, Online Merchandising, Leonardo

Darlene Rondeau has more than 25 years of sales and marketing leadership focused on providing solutions for Fortune 1000 Companies, primarily in the travel industry. Currently, Rondeau is Vice President, Best Practices, Online Merchandising for Leonardo. In this role, Ms. Rondeau has the objective of heightening awareness of new digital visual storytelling techniques that motive consumers throughout their travel shopping journey. Leonardo is an technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers. Formerly at Leonardo, Ms. Rondeau held the position of Vice President, Hotels, The Americas. Ms. Rondeau previously served as Vice-President Sales and Marketing for G2 SwitchWorks, a travel technology company that integrates its private network of airlines and other supplier content into a web based single point of sales solution for Travel Companies. Prior executive roles include Vice President for Sabre Integrated Media, the largest access portal to the world's travelers as well as serving as Vice President of Sales & Marketing for Agresso Travel Industry Solutions; a Netherlands based software provider of ERP solutions. Ms. Rondeau was with Sabre and its former parent, AMR, since 1979. Other positions with the company included Director, Airline Distribution; Director, National Accounts, Manager; Canadian Division Sales & Service; Regional Manager, Business Travel Solutions, and special assignments in Europe and Hong Kong. Her international experience contributes to the diversity and adaptability with which Ms. Rondeau conducts business. Over the last 2 decades, Ms. Rondeau's client list includes worldwide brands such as American Airlines, AT&T, Carlson Wagonlit Travel, Disney, General Electric, Southwest Airlines, and Starwood Hotels and Resorts, The Mark Travel Corporation and USA Today. Ms. Rondeau earned her degree in Travel and Tourism from Humber College of Applied Arts and Technology in Toronto. She is a frequent speaker at industry events including HSMAI, IHG Owners Association, University of North Texas Hospitality School and Eye for Travel. Additionally, she hosts regularly scheduled educational webinars on the subject of digital storytelling for the hospitality industry, along with exclusive presentations for the world's top brands.

Ms. Rondeau can be contacted at 416-593-6634 or darlene.rondeau@leonardo.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.