Editorial Board   Guest Author

Ms. Rondeau

Darlene Rondeau

Vice President, Best Practices, Online Merchandising, Leonardo

Darlene Rondeau has more than 25 years of sales and marketing leadership focused on providing solutions for Fortune 1000 Companies, primarily in the travel industry. Currently, Rondeau is Vice President, Best Practices, Online Merchandising for Leonardo. In this role, Ms. Rondeau has the objective of heightening awareness of new digital visual storytelling techniques that motive consumers throughout their travel shopping journey. Leonardo is an technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers. Formerly at Leonardo, Ms. Rondeau held the position of Vice President, Hotels, The Americas. Ms. Rondeau previously served as Vice-President Sales and Marketing for G2 SwitchWorks, a travel technology company that integrates its private network of airlines and other supplier content into a web based single point of sales solution for Travel Companies. Prior executive roles include Vice President for Sabre Integrated Media, the largest access portal to the world's travelers as well as serving as Vice President of Sales & Marketing for Agresso Travel Industry Solutions; a Netherlands based software provider of ERP solutions. Ms. Rondeau was with Sabre and its former parent, AMR, since 1979. Other positions with the company included Director, Airline Distribution; Director, National Accounts, Manager; Canadian Division Sales & Service; Regional Manager, Business Travel Solutions, and special assignments in Europe and Hong Kong. Her international experience contributes to the diversity and adaptability with which Ms. Rondeau conducts business. Over the last 2 decades, Ms. Rondeau's client list includes worldwide brands such as American Airlines, AT&T, Carlson Wagonlit Travel, Disney, General Electric, Southwest Airlines, and Starwood Hotels and Resorts, The Mark Travel Corporation and USA Today. Ms. Rondeau earned her degree in Travel and Tourism from Humber College of Applied Arts and Technology in Toronto. She is a frequent speaker at industry events including HSMAI, IHG Owners Association, University of North Texas Hospitality School and Eye for Travel. Additionally, she hosts regularly scheduled educational webinars on the subject of digital storytelling for the hospitality industry, along with exclusive presentations for the world's top brands.

Ms. Rondeau can be contacted at 416-593-6634 or darlene.rondeau@leonardo.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.