Editorial Board   Guest Author

Mr. Robinson

Marcus Robinson

Chief Experience Officer, Monscierge

Marcus Robinson is a veteran international entrepreneur with over 15 years of experience in the American, European and South African telecom and software industries. During his tenure abroad, Mr. Robinson was the Managing Director for multiple companies, including Amcat EMEA and UK Digital.

As the Managing Director of Amcat, he spearheaded their launch into Europe, and successfully grew the brand into a market leader in under 5 years. It was during this time, pursuing global markets for Amcat, that he recognized a significant challenge facing the hospitality industry - both the smartphone revolution and the advent of social media altered the way hotels would need to communicate with travelers.

Using technology throughout the entire travel lifecycle became imperative as guests' expectations of hotel-utilized technology was growing faster than hotels could implement solutions. Upon returning to the United States, Mr. Robinson founded the hospitality technology firm Monscierge.

Monscierge is a global company helping hotels and travelers connect for a better travel experience. His idea was to build technologies and strategies born of an innovative culture that was focused on being easy to use, scale, and do business with - all while still maintaining affordability.

Mr. Robinson and his team have spent the last five years working side-by-side with hotel employees and staff to develop tools that meet real day-to-day challenges for those in the hospitality industry. His philosophy of learning directly from the client has nurtured a culture of collaboration throughout the entire company. Initially launching the product line with touchscreen lobby devices, Mr. Robinson's idea was to provide a sense of comfort to travelers from all over the world by delivering trusted local information through the same technology hotel guests expect and use throughout their daily lives.

Today, the Monscierge suite touches every phase of the guest journey, from planning to post-stay, and is available in hotels around the world on smartphones, tablets, web, and lobby digital signage.

Mr. Robinson can be contacted at 888.426.5730 or marcus.robinson@monscierge.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.