Editorial Board   Guest Author

Mr. Robinson

Marcus Robinson

Chief Experience Officer, Monscierge

Marcus Robinson is a veteran international entrepreneur with over 15 years of experience in the American, European and South African telecom and software industries. During his tenure abroad, Mr. Robinson was the Managing Director for multiple companies, including Amcat EMEA and UK Digital.

As the Managing Director of Amcat, he spearheaded their launch into Europe, and successfully grew the brand into a market leader in under 5 years. It was during this time, pursuing global markets for Amcat, that he recognized a significant challenge facing the hospitality industry - both the smartphone revolution and the advent of social media altered the way hotels would need to communicate with travelers.

Using technology throughout the entire travel lifecycle became imperative as guests' expectations of hotel-utilized technology was growing faster than hotels could implement solutions. Upon returning to the United States, Mr. Robinson founded the hospitality technology firm Monscierge.

Monscierge is a global company helping hotels and travelers connect for a better travel experience. His idea was to build technologies and strategies born of an innovative culture that was focused on being easy to use, scale, and do business with - all while still maintaining affordability.

Mr. Robinson and his team have spent the last five years working side-by-side with hotel employees and staff to develop tools that meet real day-to-day challenges for those in the hospitality industry. His philosophy of learning directly from the client has nurtured a culture of collaboration throughout the entire company. Initially launching the product line with touchscreen lobby devices, Mr. Robinson's idea was to provide a sense of comfort to travelers from all over the world by delivering trusted local information through the same technology hotel guests expect and use throughout their daily lives.

Today, the Monscierge suite touches every phase of the guest journey, from planning to post-stay, and is available in hotels around the world on smartphones, tablets, web, and lobby digital signage.

Mr. Robinson can be contacted at 888.426.5730 or marcus.robinson@monscierge.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.