Editorial Board   Guest Author

Ms. Abel-Lanier

Kimberly Abel-Lanier

Vice President & General Manager Workforce Solutions, Maritz Motivation Solutions

Kimberly Abel-Lanier is the Vice President and General Manager, Workforce Solutions for Maritz Motivation Solutions. In this role, Ms. Abel-Lanier has the responsibility for leading the strategy and development of the company's employee recognition solution, CultureNext. Ms. Abel-Lanier has always been passionate about helping companies create a culture of engagement and purpose. She believes in and strives through her work to make the world a better place to work. Ms. Abel-Lanier has over 20 years of experience in employee engagement strategies and has worked with many F500 global brands to improve their cultures. Previously Ms. Abel-Lanier held the role of Vice President of Strategy and Business Development at Inspirus, a privately held company focused on workforce recognition solutions and service awards. Before Inspirus, she was the Co-Founder and President of Prosperiti, a privately held company focused on providing enterprise performance technologies to Fortune 1000 companies. Ms. Abel-Lanier also served as the Vice President of Product Visioning and Performance Services for Cultureworx. Her clients have repeatedly won national awards for their solutions. Ms. Abel-Lanier earned a Bachelor of Arts degree in Organizational Communications from North Central College, an MBA Certificate from Loyola University in Chicago. She is a graduate of the Thunderbird Global Management Program and the Villanova ROI Institute. Ms. Abel-Lanier is a founding member of Recognition Professionals International. She is currently serving on the Recognition Council for IMA. Ms. Abel-Lanier also participates on the Board of Directors for the Incentive Federation and is a judge for the Global Employee Engagement Awards.

Please visit https://www.maritzmotivation.com/employee-engagement for more information.

Ms. Abel-Lanier can be contacted at 817-507-7386 or kimberly.abel@maritz.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.