Editorial Board   Guest Author

Mr. Tufano

Phil Tufano

Partner & Chief Operating Officer, Kokua Hospitality

Phil Tufano had dedicated more than 30 years to mastering the art of adaptability in the hospitality industry. Overseeing a company with a portfolio of eight U.S. hotels of both independent and global hospitality brands, he leads Kokua Hospitality with the keyword of “open mindedness” front of mind. It's a philosophy that he has fine-tuned throughout his career in managing and repositioning hotels, which he instills in his operations teams at the Chicago-based company with offices in Los Angeles, San Francisco, St. Louis, and Jacksonville, FL. “Leadership is what distinguishes mediocre organizations from exceptional ones,” Mr. Tufano says. “People will mostly remember how you made them feel over what you said. Associates perform for managers they like, and for organizations they respect and believe in.” During his time at Kokua, Mr. Tufano has nearly quadrupled the team from an office of three people when he first came on board in 2007, while establishing Kokua as an industry-respected, third-party manager overseeing properties for Chartres Lodging Group, one of the largest hotel ownership groups in the United States. He notably oversaw the conversion of the 25-year-old Ocean Resort Hotel in Hawaii into the Hyatt Place Waikiki in 2011. In the three years that followed the reflagging, Kokua nearly tripled the net operating income to make the property one of the most successful Hyatt Place Hotels in the brand. Prior to joining Kokua, Mr. Tufano served in a senior management capacity at luxury resorts, as well as urban, convention, and all-suite properties during the 21 years he worked under the Global Hyatt Corporation umbrella. He made a significant impact on sales at properties across the United States and the Caribbean, as well as on the people around him by always bringing an enthusiasm and motivation that he fluently expresses. “In general, people want to do the right things, perform well, and be recognized so they can advance in their careers,” he says. “As a manager, you need to understand what skills your team needs to develop, openly communicate this, and give them the tools and guidance that they need to grow. From my experience, attitude equals altitude.”

Mr. Tufano can be contacted at 312-219-8050 or phil.tufano@kokuahospitality.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.