Editorial Board   Guest Author

Ms. Manchester

Ayrlea A Manchester

Executive Assistant & Sustainability Supervisor, Bellstar Hotels & Resorts

Ayrlea Manchester, has been with Bellstar Hotels & Resorts, working as an EA and as the Sustainability Supervisor since June of 2014. With 6+ years of experience in the hospitality industry, Ms. Manchester feels Bellstar is an excellent fit, a great company, and a fantastic team. She enjoys utilizing her degree as well as learning new skills. She is currently working in some Purchasing and Marketing projects as well. Ms. Manchester recently wrote and submitted a nomination on behalf of Bellstar for the Hotel Association of Canada's Hall of Fame Awards of Excellence: 2014 Environmental award, which they won. A great honour, of which they are very proud. Ms. Manchester was born and raised in a small town in Ontario, with a small ski resort on one side and a beautiful lake on the other. She spent most of her childhood outdoors. As she moved through all levels of schooling, Two of Ms. Manchester's passions were reading and writing. Ms. Manchester attended Wilfrid Laurier University in Waterloo, Ontario, where she graduated with an Honours Environmental degree. She then spent 5 months traveling, visiting Hawaii, New Zealand, Australia, Bali and Southeast Asia. In October of 2013 Ms. Manchester moved from Ontario to Calgary, Alberta. Ms. Manchester's hobbies include reading, writing, swimming, hiking with her dog, snowboarding and horseback riding.

Ms. Manchester can be contacted at 403-695-3463 or ayrleam@bellstar.ca

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.