Editorial Board   Guest Author

Ms. Manchester

Ayrlea A Manchester

Executive Assistant & Sustainability Supervisor, Bellstar Hotels & Resorts

Ayrlea Manchester, has been with Bellstar Hotels & Resorts, working as an EA and as the Sustainability Supervisor since June of 2014. With 6+ years of experience in the hospitality industry, Ms. Manchester feels Bellstar is an excellent fit, a great company, and a fantastic team. She enjoys utilizing her degree as well as learning new skills. She is currently working in some Purchasing and Marketing projects as well. Ms. Manchester recently wrote and submitted a nomination on behalf of Bellstar for the Hotel Association of Canada's Hall of Fame Awards of Excellence: 2014 Environmental award, which they won. A great honour, of which they are very proud. Ms. Manchester was born and raised in a small town in Ontario, with a small ski resort on one side and a beautiful lake on the other. She spent most of her childhood outdoors. As she moved through all levels of schooling, Two of Ms. Manchester's passions were reading and writing. Ms. Manchester attended Wilfrid Laurier University in Waterloo, Ontario, where she graduated with an Honours Environmental degree. She then spent 5 months traveling, visiting Hawaii, New Zealand, Australia, Bali and Southeast Asia. In October of 2013 Ms. Manchester moved from Ontario to Calgary, Alberta. Ms. Manchester's hobbies include reading, writing, swimming, hiking with her dog, snowboarding and horseback riding.

Ms. Manchester can be contacted at 403-695-3463 or ayrleam@bellstar.ca

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.