Editorial Board   Guest Author

Mr. Collins

Bruce Collins

Regional Director of Development, East, OTO Development

Bruce Collins has been Director of Development for OTO Development since the company's inception in 2004. In this time, the company has developed more than 50 hotels across the nation, representing more than $1 billion in development across a myriad of challenging markets, unique sites, and urban locations such as Chicago, Washington, D.C and New York City.

Mr. Collins is involved in all aspects of hotel development in the Eastern Region, which includes managing a team of Development Managers, completing initial site evaluations, due diligence, budgeting and analysis, design review, and all project management services. His contributions have garnered significant industry recognition on behalf of OTO Development, and notably include the 2013 Best Conversion Award for the Hampton Brand—for the conversion of the iconic Kiplinger Editor's Building into the Hampton Inn Washington, D.C./White House— and a 2014 Marriott Best Custom Architectural project for the Fairfield Inn & Suites Manhattan/Penn Station, NY.

Before joining OTO Devlopment, Mr. Collins was the Director of Construction for Extended Stay America and managed the company's South East region. During that time, he directly participated in the development and construction of over 70 hotels in the Southeastern United States, and indirectly participated in many more through various other roles.

Mr. Collins has a Bachelor of Science in Design from Clemson University.

Mr. Collins can be contacted at 864-596-8930 or bcollins@otodevelopment.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.