Editorial Board   Guest Author

Mr. Collins

Bruce Collins

Regional Director of Development, East, OTO Development

Bruce Collins has been Director of Development for OTO Development since the company's inception in 2004. In this time, the company has developed more than 50 hotels across the nation, representing more than $1 billion in development across a myriad of challenging markets, unique sites, and urban locations such as Chicago, Washington, D.C and New York City.

Mr. Collins is involved in all aspects of hotel development in the Eastern Region, which includes managing a team of Development Managers, completing initial site evaluations, due diligence, budgeting and analysis, design review, and all project management services. His contributions have garnered significant industry recognition on behalf of OTO Development, and notably include the 2013 Best Conversion Award for the Hampton Brand—for the conversion of the iconic Kiplinger Editor's Building into the Hampton Inn Washington, D.C./White House— and a 2014 Marriott Best Custom Architectural project for the Fairfield Inn & Suites Manhattan/Penn Station, NY.

Before joining OTO Devlopment, Mr. Collins was the Director of Construction for Extended Stay America and managed the company's South East region. During that time, he directly participated in the development and construction of over 70 hotels in the Southeastern United States, and indirectly participated in many more through various other roles.

Mr. Collins has a Bachelor of Science in Design from Clemson University.

Mr. Collins can be contacted at 864-596-8930 or bcollins@otodevelopment.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.