Editorial Board   Guest Author

Mr. Collins

Bruce Collins

Regional Director of Development, East, OTO Development

Bruce Collins has been Director of Development for OTO Development since the company's inception in 2004. In this time, the company has developed more than 50 hotels across the nation, representing more than $1 billion in development across a myriad of challenging markets, unique sites, and urban locations such as Chicago, Washington, D.C and New York City.

Mr. Collins is involved in all aspects of hotel development in the Eastern Region, which includes managing a team of Development Managers, completing initial site evaluations, due diligence, budgeting and analysis, design review, and all project management services. His contributions have garnered significant industry recognition on behalf of OTO Development, and notably include the 2013 Best Conversion Award for the Hampton Brand—for the conversion of the iconic Kiplinger Editor's Building into the Hampton Inn Washington, D.C./White House— and a 2014 Marriott Best Custom Architectural project for the Fairfield Inn & Suites Manhattan/Penn Station, NY.

Before joining OTO Devlopment, Mr. Collins was the Director of Construction for Extended Stay America and managed the company's South East region. During that time, he directly participated in the development and construction of over 70 hotels in the Southeastern United States, and indirectly participated in many more through various other roles.

Mr. Collins has a Bachelor of Science in Design from Clemson University.

Mr. Collins can be contacted at 864-596-8930 or bcollins@otodevelopment.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.