Editorial Board   Guest Author

Ms. Melanson

Judy Melanson

Vice President Travel & Hospitality Practice Leader, Chadwick Martin Bailey

Judy Melanson's clients include the Hilton Family of Hotels, Royal Caribbean, MTV, and Avis/Budget Rent-a-Car. They frequently call upon her for the experience, insight, and focused use of market information she employs to drive strategy on their highest visibility research projects. Ms. Melanson's expertise focuses on current (and potential) high value customers and supports marketing communications and brand/product development; loyalty program benefit optimization to find the sweet spot between cost management and customer preference; and brand health monitoring to map the market's connection to brand and focus on actions to strengthen relationships. Ms. Melanson applies high-end analytics to assist clients with business-focused and action-oriented recommendations. She has been with CMB for 20 years. Prior to joining Chadwick Martin Bailey, Ms. Melanson was a Sales Executive for a Resort Hotel, sold timeshares, and was a tour guide in Scotland. She has served as the President of the Boston Chapter of the American Marketing Association and frequently speaks at industry conferences. She is frequently published in Loyalty Management, Hospitality Executive, Sales and Service Excellence, The Journal of Business Strategy, and Sales and Service Excellence. Ms. Melanson earned her B.A., magna cum laude, from Boston College and her M.B.A., cum laude, from Babson College. Clients such as the Hilton Family of Hotels, Royal Caribbean, MTV, and Avis/Budget Rent-a-Car frequently call upon Ms. Melanson for the experience, insight, and focused use of market information she employs to drive strategy on their highest visibility research projects.

Ms. Melanson can be contacted at 617-350-8922 or judym@cmbinfo.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.