Editorial Board   Guest Author

Mr. Ratner

Dave Ratner

Motivational Speaker/CEO, Dave's Soda & Pet City

Dave Ratner has represented the voice of small business owners before both houses of Congress and continues to work to elevate the retail industry. Despite a myriad of top competitors, Mr. Ratner built a business with fanatical customer loyalty and employees who have been with him forever. He is known for creative and cost-effective marketing strategies that have allowed him to compete with large national chain stores and win. Mr. Ratner is also the author of Creating Customer Love: Make Your Customers Love You So Much They'll Never Go Anyplace Else! The book is a primer for entrepreneurs and executives, as well as hoteliers and other business leaders, with an interest in the positive emotional connection people have with certain brands. That relationship is at the center of the loyalty consumers have for select companies, and the gratitude those businesses have for these men and women. A frequent speaker before a variety of groups, and an active business traveler throughout the United States, Mr. Ratner addresses issues involving leadership, marketing and branding, innovation, as well as exceptional service and respect for consumers of diverse interests and backgrounds. For more than four decades, Mr. Ratner has been building an independent, critically and commercially acclaimed pet supply business. With seven Dave's Soda and Pet City stores, and a nationally marketed line of high-quality pet food for dogs and cats, Dave has earned a seat at the table on the National Retail Federation Board of Directors. A writer, speaker, entrepreneur and storyteller, Mr. Ratner resides with his family in Western Massachusetts.

Please visit www.daveratner.com/retail-marketing-speaker/ for more information.

Mr. Ratner can be contacted at 888-763-2738 or dave@davespetcity.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.