Editorial Board   Guest Author

Mr. Ratner

Dave Ratner

Motivational Speaker/CEO, Dave's Soda & Pet City

Dave Ratner has represented the voice of small business owners before both houses of Congress and continues to work to elevate the retail industry. Despite a myriad of top competitors, Mr. Ratner built a business with fanatical customer loyalty and employees who have been with him forever. He is known for creative and cost-effective marketing strategies that have allowed him to compete with large national chain stores and win. Mr. Ratner is also the author of Creating Customer Love: Make Your Customers Love You So Much They'll Never Go Anyplace Else! The book is a primer for entrepreneurs and executives, as well as hoteliers and other business leaders, with an interest in the positive emotional connection people have with certain brands. That relationship is at the center of the loyalty consumers have for select companies, and the gratitude those businesses have for these men and women. A frequent speaker before a variety of groups, and an active business traveler throughout the United States, Mr. Ratner addresses issues involving leadership, marketing and branding, innovation, as well as exceptional service and respect for consumers of diverse interests and backgrounds. For more than four decades, Mr. Ratner has been building an independent, critically and commercially acclaimed pet supply business. With seven Dave's Soda and Pet City stores, and a nationally marketed line of high-quality pet food for dogs and cats, Dave has earned a seat at the table on the National Retail Federation Board of Directors. A writer, speaker, entrepreneur and storyteller, Mr. Ratner resides with his family in Western Massachusetts.

Please visit www.daveratner.com/retail-marketing-speaker/ for more information.

Mr. Ratner can be contacted at 888-763-2738 or dave@davespetcity.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.