Editorial Board   Guest Author

Mr. Ratner

Dave Ratner

Motivational Speaker/CEO, Dave's Soda & Pet City

Dave Ratner has represented the voice of small business owners before both houses of Congress and continues to work to elevate the retail industry. Despite a myriad of top competitors, Mr. Ratner built a business with fanatical customer loyalty and employees who have been with him forever. He is known for creative and cost-effective marketing strategies that have allowed him to compete with large national chain stores and win. Mr. Ratner is also the author of Creating Customer Love: Make Your Customers Love You So Much They'll Never Go Anyplace Else! The book is a primer for entrepreneurs and executives, as well as hoteliers and other business leaders, with an interest in the positive emotional connection people have with certain brands. That relationship is at the center of the loyalty consumers have for select companies, and the gratitude those businesses have for these men and women. A frequent speaker before a variety of groups, and an active business traveler throughout the United States, Mr. Ratner addresses issues involving leadership, marketing and branding, innovation, as well as exceptional service and respect for consumers of diverse interests and backgrounds. For more than four decades, Mr. Ratner has been building an independent, critically and commercially acclaimed pet supply business. With seven Dave's Soda and Pet City stores, and a nationally marketed line of high-quality pet food for dogs and cats, Dave has earned a seat at the table on the National Retail Federation Board of Directors. A writer, speaker, entrepreneur and storyteller, Mr. Ratner resides with his family in Western Massachusetts.

Please visit www.daveratner.com/retail-marketing-speaker/ for more information.

Mr. Ratner can be contacted at 1-888-763-2738 or dave@davespetcity.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.