Editorial Board   Guest Author

Ms. Dunphy

Maggy Dunphy

Spa Director, Stowe Mountain Lodge

I grew up in a family of seven children. Believe it or not - I was quite the tomboy - most certainly not a spa girl. And each and every day I had one goal - to beat the boys in everything. And I usually did. It wasn't very helpful in my teenage years as I was concerned more with beating the boys, than kissing them. Sports became an outlet for me and I attribute my drive for perfection, ambition to win, passion for excellence, and my unique leadership style on the coaches and athletes that believed in me and taught me the principles of teamwork. I began my career in hospitality as a massage therapist in Vail, escaping the East Coast and management responsibilities to become a free spirit therapist in the mountains of Colorado. That didn't last long as leading people was in my blood. I was in the right place at the right time - and have grown up in the spa industry. My first Spa Director job paid me a whopping $14,000, but I received a small commission on every treatment performed. I turned a janitor closet into a massage room, so we wouldn't turn away the business. It was definitely not about the “experience” in those days. So much has changed in the spa industry and I am blessed to have grown up with Destination Hotels as my “bus driver”. I knew I was on the right bus!

Please visit www.stowemountainlodge.com for more information.

Ms. Dunphy can be contacted at 802-760-4703 or mdunphy@destinationhotels.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.