Editorial Board   Guest Author

Mr. Bennett

Victor Bennett

Chief Operating Officer, Suite Spa

Victor Bennett is COO of Suite Spa, which provides spa services for high end hotels throughout Manhattan and Washington DC. Mr. Bennett has been in the spa industry for 30 years and launched Suite Spa by accident in 2008 when a concept he and Mrs. Bennett invented hit the front page of USA Today. At the time they were running Vasaio Life Spa, their medical spa and were asked by the new JW Marriott, Grand Rapids to provide spa services for their guests. Because there was only one spa room built out, the Bennett's invented a spa cart that brought the world class spa to the guest's room. Massage table, facial steamer, nail table, hot towel cabbie, hot stone tray, pedi bowl, lighting and sound system deck out the cart and one plug powers it all! Facials, hot stone therapy, massage, wraps, nail sand body services can be performed wherever you can go with the cart. “Take your spa anywhere” and “redefining room service” are Suite Spa's taglines. Today, the cart is patented and is the only full service mobile spa experience. Suite Spa is a preferred vendor for Hyatt, yet they have had relationships with Marriott and Independents as well. Mr. and Mrs. Bennett have been married for 31 years, have four grown daughters and live in Grand Rapids, Michigan.

Please visit www.suitespa.net for more information.

Mr. Bennett can be contacted at 616-481-3349 or victor@suitespa.net

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.