Editorial Board   Guest Author

Mr. Gaulke

Christopher Gaulke

Lecturer Food & Beverage Management, Cornell University

Christopher Gaulke is a lecturer in the School of Hotel Administration at Cornell University where he teaches courses in restaurant management, supply chain management, and product development. Pursuant to this Mr. Gaulke undertook Ph.D. studies at Purdue University where he focused on foodservice operations and spent time conducting research on topics such as local food supply chains, regional food hubs, and food safety in farmers' markets. Mr. Gaulke has more than 15 years of practical experience working in a variety of different foodservice operations including: quick-service, casual and upscale restaurants as well as retail and institutional foodservice. He is certified as a Chef de Cuisine by the American Culinary Federation, and has held several top managerial positions including: general manager, executive chef, and foodservice manager.

Please visit www.cornell.edu for more information.

Mr. Gaulke can be contacted at 607-254-5235 or ccg79@cornell.edu

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.