Editorial Board   Guest Author

Mr. Ermini

Justin Ermini

Executive Chef, Las Alcobas

Justin Ermini , Executive Chef at Las Alcobas is a Connecticut native who attended the acclaimed Culinary Institute of America in Hyde Park, New York and interned at Le Meridian Hotel in New Orleans, which would mark the beginning of his culinary journey. Soon after, he began training with Wolfgang Puck at Postrio in San Francisco, where he learned the art of California cuisine, developing his expertise by working every type of station. Afterward, he returned to the east coast where he was asked to join the team at, Three-Star Michelin restaurant Jean Georges in New York City. This experience fine-tuned his skills and provided him with the necessary refinement that would become essential for his next chapter, working at several Michelin-starred restaurants throughout Firenze, Italy where he resided and studied for the next two years. Soon opportunity drew him back to the west coast, after being approached by The Palms Hotel and Casino (The N9ne Group) to open their Italian concept in California. After the completion of this project, Chef Ermini relocated to Hollywood to take on the role of chef at the Michelin- starred Watergrill. Here, he studied the art of seafood, bringing in fish from all over the world and studying technique under Executive Chef David Lefevre (formerly executive sous chef of Charlie Trotter's). Years later, he returned to his roots by moving back to the east coast to become the Executive Chef of the Relais & Chateaux, Five-Star Five-Diamond Mayflower Inn, where he incorporated his eclectic variety of skills and technique, combining them with the classic New England cuisine he was raised with. This year, Chef Ermini will lend his expertise as Consulting Chef for the restaurant of the follow-up to Las Alcobas's flagship Mexico City property opening spring 2016, Las Alcobas Napa Valley.

Please visit www.lasalcobas.com for more information.

Mr. Ermini can be contacted at 52-55-3300-3950 or jermini@lasalcobas.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.