Editorial Board   Guest Author

Mr. Beaubien

Charles de Gaspe Beaubien

President & CEO, Groupize Solutions

Charles de Gaspe Beaubien is the founder and CEO of Groupize, the easy to use, end-to-end platform for Corporate Simple Meetings. Mr. de Gaspe Beaubien has enjoyed a 25-year career in the travel industry which has included experiences co-founding a Rafting company, working for the Montreal CVB or serving in executive positions for major group tour operators including Yankee Holidays and Group Voyagers Inc. (Globus, Cosmos, Monograms and more). His hands on planning experience, combined with his understanding of the various travel technology fuels his passion to bring efficiencies to the difficult processes involved in sourcing and managing groups and simple meetings for planners and hotels. Mr. de Gaspe Beaubien has won various awards such as Entrepreneur of the Year in Quebec, Best Emerging Technology at PhoCusWright (2013) and Top 25 Most Influential Person in Business Travel (2017) and is currently a member of the GBTA Meetings Committee.

He wants Groupize to be the Travel Technology that finally cracks the small groups and simple meetings nut and provide the game changing solutions the industry desperately needs.  His passion is to bring constant innovation and remove enough friction in order for the industry to fall in love with groups and meetings.

Mr. de Gaspe Beaubien has held various board seats such as the Canadian Tourism Commission Leisure Advisory Board, the Starwood Leisure Advisory Board, and the Gloucester DMO. Mr. de Gaspe Beaubien has won various awards such as Entrepreneur of the Year in Quebec and Best Emerging Technology at PhoCusWright (2013), and Top 25 Most Influential Person in Business Travel (2017).  He credits his education in Entrepreneurship from Bishop's University in Quebec and l'E.S.S.C.A. (Ecole Superieur des Science Commerciales d'Anger). Mr. de Gaspe Beaubien is currently a member of the GBTA Meetings Committee.

 


Please visit www.groupizesolutions.com for more information.

Mr. Beaubien can be contacted at 508-332-7319 or charles@groupize.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.