Editorial Board   Guest Author

Ms. Perrotta

Nicole Perrotta

Professional Trainer, Transformation Associates

As a conflict transformation and emotional intelligence expert, Nicole Perrotta speaks, coaches, and trains leaders who yearn to bring out the best in themselves and their teams. The practice of conflict transformation is a new and emerging concept in the public and corporate sector; however, it has been used by ombudsmen, mediators and alternative dispute resolution(ADR) practitioners for many years to bring peace to the world. The values, tools and practices used in the ADR circle to create peace in the world have been adapted by Conflict Transformation Associates, LLC (CTA) for the business world. Organizations that embrace this philosophy foster a culture of collaboration in the midst of differing points of view. This culture nurtures an engaged, empowered and highly productive workforce that generates an improved bottom line. Ms.Perrotta attributes much of her success in business to the lessons she learned early while working in the service industry to pay for college. It was in the midst of the chaos of meeting establishment standards, creating a great customer experience and building consensus amongst co-workers with differing points of view that she realized she needed to continuously develop and improve her ability to communicate effectively and respectfully. After graduating from the University of Texas’ McComb’s School of Business, she embarked on a successful sales career as an account executive, opening US markets for an upstart European beverage company establishing its product’s foothold in American stores. With dedication, effective communication and tireless salesmanship, Ms.Perrotta was a driving force behind Red Bull, N.A.’s dominant position in the North American energy drink market. After moving to the telecommunications industry, she established herself as a top sales performer with AT&T, crafting the message and value prop that AT&T used to land one of their first enterprise hosting sales. Ms.Perrotta began managing complex solutions sales to some of the biggest names in the Fortune 500 like Northrop Grumman, Booz Allen Hamilton, and Geico. Now she’s combining Fortune 500 best practices with Emotional Intelligence skills and Conflict Transformation tools, bringing a unique, fun and powerful approach to leading teams with heart and wisdom.

Ms. Perrotta can be contacted at 703-216-5746 or nicole@transformationllc.com

Coming up in May 2018...

Eco-Friendly Practices: The Greening of Your Bottom Line

There are strong moral and ethical reasons why a hotel should incorporate eco-friendly practices into their business but it is also becoming abundantly clear that “going green” can dramatically improve a hotel's bottom line. When energy-saving measures are introduced - fluorescent bulbs, ceiling fans, linen cards, lights out cards, motion sensors for all public spaces, and energy management systems - energy bills are substantially reduced. When water-saving equipment is introduced - low-flow showerheads, low-flow toilets, waterless urinals, and serving water only on request in restaurants - water bills are also considerably reduced. Waste hauling is another major expense which can be lowered through recycling efforts and by avoiding wastefully-packaged products. Vendors can be asked to deliver products in minimal wrapping, and to deliver products one day, and pick up the packaging materials the next day - generating substantial savings. In addition, renewable sources of energy (solar, geothermal, wind, etc.) have substantially improved the economics of using alternative energies at the property level. There are other compelling reasons to initiate sustainability practices in their operation. Being green means guests and staff are healthier, which can lead to an increase in staff retention, as well as increased business from health conscious guests. Also, sooner or later, all properties will be sold, and green hotels will command a higher price due to its energy efficiencies. Finally, some hotels qualify for tax credits, subsidies and rebates from local, regional and federal governments for the eco-friendly investments they've made in their hotels. The May issue of the Hotel Business Review will document how some hotels are integrating sustainable practices into their operations and how their hotels are benefiting from them.