Editorial Board   Guest Author

Mr. Flynn

Scott Flynn

Founder & CEO, Best Corporate Events, LLC and SmartHunts, LLC

Scott Flynn is the founder and CEO of Best Corporate Events LLC and SmartHunts LLC. He started by building two successful publishing companies that were purchased by Cendant (CD) in 1990. He then launched Zachary, a software reseller company, which made the Inc. 500 with a 1658% five year sales gain and was quickly acquired by tech giant Global Direct Mail (NYSE).

In 2010 Mr. Flynn created Best Corporate Events by merging top companies in the fields of team building, interactive technology, and professional corporate training. The seasoned owners running those companies pooled their skill sets to design and launch an amazing line of original event programming that's delivered to companies nationwide.

Best Corporate Events has designed and trademarked some of the most popular programs in their industry and have created a wide variety of high-tech team building programs using iPads® and apps that they've developed. They're now the largest company of their kind in America, delivering programming at hotels nationwide from their regional offices. When Apple debuted the iPad,

Mr. Flynn formed SmartHunts® which developed apps to run corporate events on iPads. SmartHunts are fun, challenging, high-tech corporate scavenger hunts delivered using Apple iPads® and SmartHunts' Apps that utilizes text messaging, audio, video, FaceTime®, QR Codes, iMovie®, social media, and GPS tracking. SmartHunts are a combination of adventure, sightseeing, gaming, laughter, and teambuilding. Their apps even create a movie, on the fly, of every SmartHunt, so it's ready playing on the big screen when groups arrive back to their hotel ballroom.

Best Corporate Events and SmartHunts are members of ADMEI, MPI, ISES, and SITE and sell their programming direct and through In-house Corporate Planners, Meeting & Event Planners, DMCs, Meeting and Incentive companies, and Hotels.

Please visit http://www.bestcorporateevents.com for more information.

Mr. Flynn can be contacted at +1 727-698-6970 or scott@bestcorporateevents.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.